One mistake that I have seen a lot in the last few years regarding recruits is that they dont understand the power of the media in the recruiting process. They do not understand the dynamics of marketing or selling ones self and how using a lot of free means is the way to do it. Twitter and Instagram can be your best friends if you know how to use them.
How many times have we been on recruiting trips where i, as a parent, walk into a coaches office and they have 247sports up looking at potentials. I mean, how else do you think they get to know about athletes unless they use social media. Due to rules, money, budgets, lack of hours in a day, it is almost impossible to get to know who all is out there. In the old days, it was news papers and word of mouth. Now it IS social media. And it works well. While the college coaches will read an article or a post on a social media site, no matter what Rivals/Scout/ESPN/etc. website it is on, unless you are a top fifty recruit, you are not in a position to pick and choose what sites write about you. This means, you want to be on EVER site, every means that will put your name out there.
The reason that I am writing this article is partially out of frustration but more out of how I feel about recruiting interest. I understand that athletes are busy and sometimes don’t have the extra time in a day to do social media even including multiple interviews they ask for after a visit for example can be taxing. But most of the athletes that have many requests everyday for these multiple interviews already have scholarship offers.
An interesting fact……. I have been told by many college coaches that what some of the lower level coaches at their school do is print articles that have to do with kids that they are recruiting. It could be on any sites on any network and yet the coaches will still see this. And while my opinion is bias because they declined the articles (I am not going to try sugarcoating that any other way), I still think it is a huge mistake.
As I have said before, the more attention you can get in newspapers, magazines, and websites, the better. If a coach from the Division I-AA school near you has not been recruiting you but sees that State University is after you, then they will likely add you to their prospective recruiting list. And since State University has a limited number of options for scholarships, you need to keep your options open. As I have said many, many times before, recruiting is a game and you just never know what will happen.
So if you receive a call from a site on any of those networks or a newspaper, I would recommend doing it. The interview should last less than ten minutes and the biggest thing that it does is help get your name out there. And by out there I mean in front of college coaches and fans. Some may consider it bragging or hyping yourself up but those same people are not the ones with the ability to earn a college scholarship in the coming months.